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Men also like use words that describe themselves as active and healthy, as well as successful in their work. This came after a spate of harassment, as well as controversy as Tinder banned trans people for how they had chosen to identify on the platform after other users had reported them. Tinder India recently introduced the option for users to identify themselves however they pleased, with a free text box.

Too many selfies, filters, or group photos can be offputting it seems — as can too many pictures with sunglasses or mentioning foot fetishes in your bio. On the other hand, female users are a little more colourful. That being said, it seems that many of these popular Tinder users expect to be messaged first…. As a percentage of the entire sample, We are Flint Tinder statistics show an even spread across how often users check the app, with similar percentages using it several times a day, once a day, one a week etc. A higher proportion of US respondents use the Tinder app according to this data.

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If we parse the data so it only shows users who do use Tinder, we can see the subtle patterns and differences a little more clearly. In the UK, those who use Tinder at least every few weeks are most likely to check the app once a day, while in the US once every few days is the most-commonly elected option by a whisker.

Both of these points represent the highest point of an arc in the data — if we exclude sporadic users, who account for a fifth of US and just over a quarter of US users. Data Source: We are Flint. The discrepancy presumably comes from the differing sample, which in this case focuses on users of dating apps specifically, as opposed to the wider sample of internet users surveyed by We are Flint.

Research into how long users tend to have dating apps installed on their devices found that a large percentage of female Tinder users top row only install the app for a single day — nearly a third, in fact. In second place, not too far behind, however we find the dedicated contingent who still have the Tinder app on their phone.

For men bottom row , the percentage who try it and instantly dislike it is surprisingly not a great deal lower. Only three dating apps fare better than Tinder in this regard, while eHarmony is abandoned by a whopping two thirds of users every week according to this analysis at least. It is unclear how many of these have lost patience with the app, and how many have left because the app was successful in finding them the much-coveted harmony in question.

Ogury produced a study looking at the days on which dating app users are most active, and how long they use apps for on these days. In terms of Tinder, we see that the longest sessions are indulged in by Spanish women, who spend 43 minutes using Tinder on Sundays.

Tinder Revenue and Usage Statistics (2020)

UK men come in second in second, clocking 36 minutes on Monday nights probably trying to relieve the heady pleasures of the weekend, which seems so far away. Interestingly men in the US clock the shortest amount of Tinder time, at just under 23 minutes for their peak midweek session. Italian men are the only demographic who use Tinder longer than they use any other app.

Tinder has nothing on Grindr in terms of the length of time, with sessions well in excess of an hour registered among men in the US, the UK, and Spain. Reportedly the greatest average amount of the time spent on mobile dating apps occurs on Thursday 28 minutes. On what day do mobile dating app users use apps most, and for how long? Another set of Tinder statistics produced by Wandera looked at Tinder usage over the course of a day. It seems to operate in a shallow S, that builds up from the morning to peak in the early evening before curving back down over the course of the night.

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Nielson data, published by HuffPo, finds that the greatest number of Tinder users are active in the evening hours, with over half swiping at 9pm. Source: HuffPo. The data is also measured in terms of the percentage of the total daily usage that occurs at any given time. Cumulatively, nearly a quarter of daily usage happens in the peak Tinder hours, by this measure, between 7pm and 8pm.

The other notable active period for matches occurs in the morning, with a double spike at 9am and 11am. The study points out that this coincides with peak travel times rush hour in this public-transport dependent city.


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Wandera data also shows a Thursday spike in online dating activity, corroborating the Ogury findings. SurveyMonkey Intelligence Tinder statistics found that Tinder users tend to log into the app around four times per day. This is curiously on the lower end of the spectrum, with happn users logging into the app 10 times per day. This is something of an outlier, however, with the next highest figure Lulu coming in at just under seven sessions per day. A male model based in London conducted an experiment to find out what straight female Tinder users were looking for physically.

He posed with five different looks to see how many likes each would get. The likes dried up when he posted two pictures with thinning hair and with no hair — so the lesson is clear here: men using Tinder need to have hair in the right place! Beard or no beard, increasing the number of pictures used on a profile can increase the number of matches. For male and female Tinder users alike, profiles with three pictures got more likes over those with only one.

This is particularly pronounced for the male user, for whom matches increase more than fivefold. Aside from beards, what sort of things should dating app users avoid putting in their profile picture?

This was proven to be case, both in terms of homosexual and heterosexual matches. While the former see a greater proportion of matches overall with or without a bio and a greater increase in absolute terms, adding a bio increases the number of female matches by a greater proportion. For men, photos are the most-important thing. Women also value pictures, though common interests are nearly as important for female dating app users.

Women care most about the bio section. This study looks at apps other than Tinder, some of which are a lot more verbally-orientated than Tinder — though as stated above, bios are important on Tinder as well. Notably, a solid proportion of men also value a good bio.

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Humour is the most sought-after quality in a first message across age groups. Tinder is part of Match Group, which has an effective monopoly on the international or at least Western online dating game. Tinder moved to monetise in , offering the Tinder Plus service. This allows users various added features, such as Tinder Passport allowing users to move to another location to scout ahead and unlimited likes non-paying users are limited to 50 every 12 hours. Tinder Gold, rolled out in August , offers the ability to see who has liked you for an additional cost on top of this.

Pricing for Tinder Plus and Tinder Gold is dynamic, shifting with location and age. Advertising is the final Tinder revenue stream. Source: Match Group. Tinder Gold — which allows users to see which other users have liked them — has become the main driver of subscriber and revenue growth since its introduction in Q3 If we look at it annually, however, Match Group net revenue has been steadily creeping upwards.

This is due, of course, to rising costs. Data source: Match Group. Tinder was the highest-grossing globally non-game app over according to App Annie. Netflix has traditionally edged out Tinder, but with the streaming giant moving away from in-app subscription , Tinder has taken top spot.

Source: App Annie. According to Sensor Tower data it maintained this position as of February This is consistent with January , with the exception that it held first place in terms of Apple App Store revenue. Source: Sensor Tower. Again, we might note that these stats will skew towards affluent nations where Apple devices are more popular, while Android devices dominate in emerging markets. This will work against, say Brazil, which as the Sensor Tower data above suggests, is a key source of Tinder revenue.

Data source: Priori Data via Statista.

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